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Re:Study concludes that chewing makes advertising ineffective by btilly on Monday October 14, 2013 @12:19AM (#6545387)
Brains are really good at association. Really bad at cause and effect.

If you want to prove this to yourself, take a date out on a roller coaster or bungee jumping. When your hearts are racing and you feel alive, look at each other. The association you form pretty much guarantees a positive date, even though the person you were with had nothing to do with the adrenaline rush.

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