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Re:Study concludes that chewing makes advertising ineffective by tgb on Sunday October 13, 2013 @09:57PM (#6544990)
Recent evidence suggests that glucose depletion doesn't seem to affect the brain. For example, [1]. Moreover, the calorie consumption of the brain is basically constant regardless of what it is doing. I would hazard an untrained guess based off of these that the difference is in changes due to the body knowing of consumption of glucose versus any direct effect of the glucose itself. See also the study that athletes performed better after swishing a sweet drink in their mouth and spitting it out just as they did when actually drinking it.

[1] http://www.epjournal.net/wp-ontent/uploads/ep08244259.pdf

Re:Study concludes that chewing makes advertising ineffective by annnnd on Monday October 14, 2013 @04:24AM (#6546025)
The link is broken, could you please post the title and author? Thanks!
Re:Study concludes that chewing makes advertising ineffective by Revisor on Monday October 14, 2013 @05:55AM (#6546305)
Re:Study concludes that chewing makes advertising ineffective by tgb on Monday October 14, 2013 @10:19AM (#6547383)
Yes, thanks for the correction! And for the sake of posterity, it's "Does the Brain Consume Additional Glucose During Self-Control Tasks?" by Robert Kurzban
Re:Study concludes that chewing makes advertising ineffective by chillax on Monday October 14, 2013 @04:29AM (#6546038)
Re:Study concludes that chewing makes advertising ineffective by kyro on Sunday October 13, 2013 @10:26PM (#6545060)
Really interesting. Thanks for the link!