I was just going to say the same thing - here in Germany Deutsche Telekom is at the very opposite end of the spectrum: expensive plans, premium prices, no innovations to be found anywhere.

It is interesting how even huge corporations like Telekom adjust their marketing and overall strategy depending on their market position. I like how they handle their role as an underdog in the US, but I'm not under any illusions. This isn't a grand gesture of goodwill, but a necessary evil in their eyes, I guess.