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Re:Facebook Removing Option To Be Unsearchable By Name by marquis on Thursday October 10, 2013 @07:27PM (#6530638)
Why should advertisers care if you incorrectly 'spell' your name? All Facebook should care about, to support their income, is engaging real users - real names or no.
Re:Facebook Removing Option To Be Unsearchable By Name by tedunangst on Thursday October 10, 2013 @07:44PM (#6530702)
Advertisers want engaged, affluent users. Affluent users don't like getting trolled or harassed (supposedly). Real names create accountability, reducing trolling and harassment (supposedly). An application of the Greater Internet Fuckwad Theory, if you will.