Re:Think piracy is killing the music industry? This chart su...
by fowkswe on Tuesday October 08, 2013 @12:46PM
(#6516138)
To williamcotton's point, the business behind music promotion is alive. The business of music as a product is what is dying.
The fact that there is no product left to monetize the music means that there will be fewer musicians being funded. Only a few musicians will be chosen to promote and this will selectively be done such that they have a huge reach.
The mass marketed products like JT, Kanye (barf), Miley, etc will continue to be a part of the music business, as they always have, But the Luna's, Feelies, Grizzly Bear's (http://nymag.com/arts/popmusic/features/grizzly-bear-2012-10...), and myriad of other, small appeal bands are going to have a hard time sustaining themselves for the longterm with out a product to keep them afloat.
The live performance is the product now, but the problem is, is that this is actually hard work. This is why you see EDM musicians having a good time in the new music economy (http://www.newyorker.com/reporting/2013/09/30/130930fa_fact_... - paywal) - they are able to put on a show with minimal effort, to large crowds (i.e. big $$$).
I've seen so many awesome musician friends throw in the towel after a few years because they can't keep justifying theier profession. It's sad, but unfortunately the way its going to be.
The fact that there is no product left to monetize the music means that there will be fewer musicians being funded. Only a few musicians will be chosen to promote and this will selectively be done such that they have a huge reach.
The mass marketed products like JT, Kanye (barf), Miley, etc will continue to be a part of the music business, as they always have, But the Luna's, Feelies, Grizzly Bear's (http://nymag.com/arts/popmusic/features/grizzly-bear-2012-10...), and myriad of other, small appeal bands are going to have a hard time sustaining themselves for the longterm with out a product to keep them afloat.
The live performance is the product now, but the problem is, is that this is actually hard work. This is why you see EDM musicians having a good time in the new music economy (http://www.newyorker.com/reporting/2013/09/30/130930fa_fact_... - paywal) - they are able to put on a show with minimal effort, to large crowds (i.e. big $$$).
I've seen so many awesome musician friends throw in the towel after a few years because they can't keep justifying theier profession. It's sad, but unfortunately the way its going to be.
Edit - this was the Grizzly Bear link I meant to use: http://www.vulture.com/2012/09/grizzly-bear-shields.html