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Re:Selling Secrets of Phone Users to Advertisers by greenyoda on Sunday October 06, 2013 @04:04AM (#6503485)
“We’re observing your behaviors and connecting your profile to mobile devices,” said Eric Rosenblum, chief operating officer at Drawbridge. But don’t call it tracking. “Tracking is a dirty word,” he said.

If you don't want to call it "tracking", I suppose "observing your behaviors" could also be called "spying".

Re:Selling Secrets of Phone Users to Advertisers by bowlofpetunias on Sunday October 06, 2013 @09:01AM (#6503963)
I think the word you're looking for is "stalking".