A Few Important Concerns From the Facebook App O'Reilly Report

Posted by transburgh on Monday October 08, 2007 @05:18PM
from the centernetworks.com dept.

http://www.centernetworks.com/facebook-app-usage-report

( 3 comments | 4 points | on HN )

Re:A Few Important Concerns From the Facebook App O'Reilly R... by cstejerean on Monday October 08, 2007 @05:28PM (#64977)

Interesting point, how do you measure "usage" of a Facebook App? Most of the things I see just take up space on the user profile and display random bits of information (like top friends, ilike, etc). So I'm guessing the number of users are simply the number of people that have the app installed. Is there a good way to measure usage?

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Re:A Few Important Concerns From the Facebook App O'Reilly R... by chadboyda on Monday October 08, 2007 @05:52PM (#64989)

Daily active users is based on "touch points".

Touch points are:

Canvas Page Views

Link Clicks in FBML

Mock-Ajax Form Submission

Click-to-Play Flash

So Facebook requires some kind of daily interaction for a user to be counted.

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Re:A Few Important Concerns From the Facebook App O'Reilly R... by aston on Monday October 08, 2007 @05:45PM (#64986)

Facebook provides a count of "daily users," which would be a pretty decent measure of usage.

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