> Hacker News types, myself included, will cringe at this truth, but most consumers don't give a shit about the Web. They care about the content the Web gives them. If the Web cannot give them the content they want, they'll get it elsewhere, probably from silo'd App Stores where things "just work."

I don't cringe at that, it's just the way it is. But I promise you no-install browser delivery of DRM'd content which "just works" is very valuable to those businesses. People grab the thing within arm's reach. Sure, if there isn't anything in arm's reach a decent amount of them will still walk across the room for what they want, but I think that's besides the point.