Re:IPhone 3GS Feature Guide
by ShabbyDoo on Monday June 08, 2009 @05:44PM
(#648064)
Given that you'll pay at least $50/month for iPhone service, who wouldn't go for the $199 3GS over the $99 current model? The feature set seems huge and interesting to just about anyone -- who doesn't want battery life and speed? The nature of the service contract practically guarantees that iPhone buyers aren't horribly price-conscious when making purchases. So, of those likely to buy, who won't value the new model at at least $100 more than the old one?
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Re:IPhone 3GS Feature Guide
by chaosmachine on Monday June 08, 2009 @05:56PM
(#648088)
Having a crappy option makes the more expensive options seem like a better deal.
Re:IPhone 3GS Feature Guide
by matthavener on Monday June 08, 2009 @09:51PM
(#648372)
i think there's a lot of retail evidence to suggest this is true. its also true in the reverse (a high priced item placed next to a midrange item will help the midrange item sell better than if it were placed alone)
It's great for the impulse buyers who see $99 and fall in love with the idea of buying it. The phrase "penny smart, dollar dumb" comes to mind here.
There are also people buying solely on price, who after comparing it against a free flip-phone, will spring for the $99 iPhone as a (relative) luxury.