Re:Ask YC: your google adwords experience?
by axod on Monday October 08, 2007 @11:37AM
(#64793)
Definitely. There are a few things to bear in mind...
1. Make sure your landing page is relevant to your keywords. If it is not, Google will give it a bad score, and your minimum bid will be raised, and you'll get less traffic.
So make sure keywords appear on the landing page as you would for SEO.
2. Make sure your ad-copy is good. You can create loads of differently worded adverts, and Google will work out which one gets the best CTR, and show that one the most. So spend a long time experimenting with different wording. It's sometimes surprising what changing a single word can sometimes make. (If your CTR is too low google will also reduce your quality score, and so increase your minimum bids).
If you pick popular keywords you can have traffic coming within about 30 minutes I've found.
Spend a while using the keyword tool, and adding your own variations - as many as you can think of.
When you start getting traffic on some keywords, expand that avenue - use the keyword tool to find other similar keywords.
How many keywords do you have and what sort of sector are we talking here? $5 is quite a lot unless you're doing finance/law etc
1. Make sure your landing page is relevant to your keywords. If it is not, Google will give it a bad score, and your minimum bid will be raised, and you'll get less traffic. So make sure keywords appear on the landing page as you would for SEO.
2. Make sure your ad-copy is good. You can create loads of differently worded adverts, and Google will work out which one gets the best CTR, and show that one the most. So spend a long time experimenting with different wording. It's sometimes surprising what changing a single word can sometimes make. (If your CTR is too low google will also reduce your quality score, and so increase your minimum bids).
If you pick popular keywords you can have traffic coming within about 30 minutes I've found. Spend a while using the keyword tool, and adding your own variations - as many as you can think of.
When you start getting traffic on some keywords, expand that avenue - use the keyword tool to find other similar keywords.
How many keywords do you have and what sort of sector are we talking here? $5 is quite a lot unless you're doing finance/law etc