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A comment on Google Web Designer. Parent comment

Re:Google Web Designer by jcvangent on Tuesday October 01, 2013 @08:11AM (#6475589)
It is not the problem with people creating the ads that they don't want to create HTML5 banners. The problem lies with most media buying agencies that won't accept them for reasons like their system is not ready to handle this (HTML5) yet or the most heard reason that they want Flash banners even with old versions of Action Script because they seem harder to block by ad-blockers and thus think that more people will watch them. They forget the fact that most people are annoyed with them also ;-)

If you create a truly brilliant ad which is targeted to the right audience and let them do something with your brand inside the ad for example people are more willing to view them in my opinion in stead of just forcing them the same old banner over and over again only with a different brand in them..

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Re:Google Web Designer by GhotiFish on Tuesday October 01, 2013 @11:12AM (#6476675)
>because they seem harder to block by ad-blockers and thus think that more people will watch them.

Do companies actually believe this? Flash is the easiest to remove of all ads.

  "If you create a truly brilliant ad which is targeted to 
   the right audience and let them do something with your 
   brand inside the ad for example people are more willing 
   to view them in my opinion in stead of just forcing them 
   the same old banner over and over again only with a 
   different brand in them."
I have a lot of sympathy for the outreach companies trying to make advertising agencies behave. At some point, someone's neurons started firing and realized consumers had taken control over how they view media. Someone realized that eventually advertisements were going to be viewed of the users volition. Which meant they no longer could be deceitful, obnoxious, baiting, terrible, and rude. Or at least not transparently so.

Unfortunately the industry was built on the grounds that the users had no choice, so the notion of good advertising I think will never come. Old men in stuffy suits don't change unless they go bankrupt.

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