Those are Facebook likes while the conversation is about ads on websites.

And in the end, he says that interesting content will get you "Likes," where in the current conversation of blocking ads does the visitor contribute after perusing the valuable and interesting content?

Yes, I realize that, but the idea holds. Subscription-based services work if the content is worthwhile. It is an alternative model to ads, sure. One that is proven.

Subscription based services are an alternative, but then you really don't the the ease of redistribution to friends and stuff.

Of course whatever floats your boat as long as there's some sort of compensation for the media one is ingesting. I don't really mind non-intrusive ads all that much.