As someone who does some UX that page is clearly designed to mislead. I would expect the majority of users' eyes to skim over that right hand column, interpret it s an invitation to sign up for a VIP program they aren't interested in and hit the Checkout button.

It's well designed for your purposes. Appallingly designed if you actually want someone to notice that they are signing up for an ongoing bill.

Still, I learned something useful about Matrix Partners today.