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A comment on Why can a scam company raise $40 Million Series C + $76 Million Series B?. Parent comment

Re:Why can a scam company raise $40 Million Series C + $76 M... by espeed on Friday September 27, 2013 @03:57AM (#6455848)
On the checkout page, they are applying the type of behavior design/economics research done by Dan Ariely at MIT ("Predictably Irrational" http://www.ted.com/talks/dan_ariely_asks_are_we_in_control_o...) and the Stanford Persuasive Tech Lab (http://captology.stanford.edu/).
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