Oh come on man. This is some serious fucking mental gymnastics.

At the very least there needs to be a checkbox a la "I would like to receive spam" or "I would like to give you $480 per year in addition to the $40 for this pair of boots I want." Maybe even include the monthly price in the cost lineup there, since it's, you know, a major cost?

I don't often wish ill on companies, but I seriously hope that this company gets pummeled into the ground in a massive class action lawsuit, and that every investor that knowingly accepted and rationalized this fraud to themselves loses their investment. This is completely unacceptable behavior.