Tell that to my customers in EU who see 23% higher prices than nonEU, doing vat calculations and returns also adds time to my already busy workload.

It is also misleading and annoys customers when you show prices exVAT, it is you who gets blamed for this tax not the government or EU

Most of the competition who are outside of the EU dont have to worry about this VAT shit and can have lower prices hence shown to endusers