Maybe I should make it clearer: yes, you can figure out what the site technically does in 5 seconds, but you'll never know why, because the important bit is obscured almost immediately: "hopefully... some nice company will donate a dollar for every unique person who Blames Drew's Cancer to the American Cancer Society and the Make a Wish Foundation"

Do you really think people will just figure that out by themselves? Maybe not an epic fail, but definitely a case of sacrificing getting the message across for the sake of visual charm. I had to reload the page 10 times to get the correct wording for my quote above.