That said, $30 of motors and $50 of controller board is probably cheaper and more accurate. The passive system is good enough for orienting solar panels, probably not for aiming a mirror.
I've done some toying around with this and came up with a system that can run off a limited number of motors.
http://pics.ww.com/v/jacques/renewables/concentrator/8.jpg.h...
So you're looking at $100-$1000 of motor. Several hundred dollars for the controller board (how do they know where to point? Are they networked or something?), or thousands if you have to design it yourself. Then you have to cable power to it, all of which has to be up to code. The whole thing also has to be weatherproof in a desert and not blow over in the wind.
(The passive one-axis heliostat does sound interesting for DIY systems, though)
The mirrors are "heliostats" that turn towards the sun. So they have a set of motors and control electronics which will be a large part of the cost.