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Re:Why PR for Your Engineering Team is not Crazy Talk by thejulielogan on Tuesday September 24, 2013 @06:32PM (#6441243)
misleading title, though it is a nice little bow to wrap around the idea.
Re:Why PR for Your Engineering Team is not Crazy Talk by petesoder on Tuesday September 24, 2013 @06:55PM (#6441372)
Curious, why misleading?
Re:Why PR for Your Engineering Team is not Crazy Talk by thejulielogan on Tuesday September 24, 2013 @08:35PM (#6441885)
Public Relations for your Engineering Team suggests working on getting them out in front of the product, not just hiding behind it.

You touched on it, "Engineers are no longer the loner geeks, working in dimly lit rooms, hacking away" but didn't realize the potential of that statement. Instead you used the idea to jump into a different topic; using the Tenants of PR to hire Engineers.