Prudent advice. Building a reputation to attract great people to your team demands honesty about who you are and how you work together. This should not manifest itself as a list of buzzwords, but a genuine introspection about what kinds of talents and personalities will benefit your team in the long run. Clearly explaining to a candidate why you want them to join your team and what it is you value about everything they have to offer can be a powerful and persuasive conversation to convince any candidate to choose your team above all others.