Re:Why PR for Your Engineering Team is not Crazy Talk
by danmccorm on Tuesday September 24, 2013 @03:41PM
(#6440222)
Great post. I think this isn't discussed enough (which just benefits those companies who have nailed it). This ties into one of my prime lessons of tech management: always be recruiting. To do that well, you have to start with an awesome idea/company and then hone your message to get the best people working with you.
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Re:Why PR for Your Engineering Team is not Crazy Talk
by petesoder on Tuesday September 24, 2013 @03:43PM
(#6440236)
Yeah - great point. Recruiting is so hard these days that most people don't get enough leads in the top of the funnel in order to really see enough quality candidates get through the screening process.
Establishing an engineering story (and telling it well) allows you to add more interested engineers to the top of the funnel. It's a longer term strategy, but I think it's required based on present market dynamics.