What is the precedence on which you base your belief that, whatever protocol Valve has come up with to replicate the video stream, it will be open? I'm not that much into gaming, but Steam is a closed-source software that includes mandatory DRM for the games, it doesn't really set a precedent of openness and interoperability.
Second, keep in mind that they've already announced streaming inside the LAN. Having mobile apps would be a natural extension of that. (Note I didn't say that it would be open, I said they will probably release mobile apps).
That streaming is also completely not a threat to their system.
As you say, if the streaming feature works well, this is a huge win. At the very least, it should save me from running 60+ feet of HDMI/USB cables which was my original plan.
I don't think the importance of this can be understated.