India, China are gluttons for gold [1]. So much that Indian government has to impose curbs on gold import to safe guard its national currency [2]. Most of this gold ends in private citizen hands as jewellery or bars and buscuits.

[1] http://www.gold.org/investment/statistics/demand_and_supply_... [2] http://in.reuters.com/article/2013/08/19/india-gold-timeline...