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Re:We Built It, And They Didn't Come by lfittl on Sunday September 22, 2013 @05:00PM (#6427998)
(author here)

Yeah - I'm not 100% happy with it either. Initially I had Exploration, which is really what I mean (you open up the floodgates and look quickly at a lot of different ideas, before zooming in on one).

But that sounded kind of quirky/confusing when used for comparing it with Execution, as in Execution vs Exploration.

And after all, Ideation is also a valid word to use in this context.

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