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A comment on Ask HN: Connecting developers and marketers.

Re:Ask HN: Connecting developers and marketers by mahmud on Thursday June 04, 2009 @02:14PM (#641887)
Affiliate programs do that. Marketers sign up and get a commission per sale, in return they're allowed to use your advertising creatives and assets. They're given unique referrer IDs which they can use to generate links and they can use those links in social media, website and email campaigns.

If your commissions are attractive, the marketers will jump on it quickly and push it hard. However, what you gain in rapid sales you lose in face and brand-power. Affiliates are a spamy bunch my friend. It is even worse for anything that isn't a hard, sale completion CPA campaign. Forget it if you're paying them by impressions or clicks.

[ Parent | on HN ]
Re:Ask HN: Connecting developers and marketers by CyberFonic on Thursday June 04, 2009 @09:05PM (#642520)
You can't outsource Passion. Marketing is the business! Product development is just the starting blocks for the marathon. If you don't want to do marketing then partner with someone who has passion for your product and make sure they have skin in the game. Better to have 50% of a great business than 100% of a lousy one. If the product is great, then marketing makes the difference between has-been and great.
[ Parent | on HN ]