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A comment on Grand Theft Auto V Earns $800 Million in a Day. Parent comment

Re:Grand Theft Auto V Earns $800 Million in a Day by maximilianburke on Thursday September 19, 2013 @01:29AM (#6410018)
Marketing has been a larger cost than development for quite some time now in the world of AAA video games.
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Re:Grand Theft Auto V Earns $800 Million in a Day by sspiff on Thursday September 19, 2013 @02:17AM (#6410137)
Exactly. I remember a greater inbalance in the Call of Duty series, where marketing dwarfed development. I can't seem to find the source though.
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