Using heuristics, it attempts to form structure from unstructured data. It's a pretty good first attempt.
Re:Google Squared is Live
by timcederman on Wednesday June 03, 2009 @05:07PM
(#640415)
I did check out the example searches. First one I clicked on - Hawaiian islands. http://www.google.com/squared/search?q=Hawaiian%20islands...
What does "color" refer to here? The island's flower? What colour is melemele?
I should point out, I get what it does technically, but I'm just struggling to think of a repeatable user scenario where this would be useful...
I also noticed a couple of weird things:
1) They're not URL encoding their example searches. Tsk.
2) Searching for "google squared" on regular Google brings up Techcrunch, and the Google Squared site is halfway down the list.
I think it takes a search and is smart enough to give you comparisons between results. Look at their examples to get a feel for how it works.
I could be wrong, someone let me know if I'm completely off base.