Rust's REPL, rusti, is presently broken, but it will be being fixed up later.
I presume Rust's safety will also go beyond Julia's, with its algebraic data types and lack of such things as null, and its rigidly checked type system.
Julia's type system is very similar to Rust's. Julia has composite types, type unions and parametric dependent types. It is certainly designed with technical computing in mind, but that does not at all limit its ability to do general purpose programming and in fact can help significantly in high load situations. I personally have done more general purpose programming in Julia than I have done technical computing (and in fact, it's focus on technical computing was one of the least important reasons when I decided to become one of the Julia core developers). You have a good point that the ability to do easy technical computing certainly will influence the initial audience, but, I think, as the language matures, this will shift towards a more general audience.
Haskell could get you often similar speed benefits, and there are even a couple of rather interesting frameworks for it (with even things like compile-time template checking), but the barrier for entry is unfortunately high.
Thus a language like Rust really comes into its own: speed kin to C with safety significantly exceeding that of Python and Ruby. Users of Python and Ruby may find the parts of its type system which must be specified explicitly arduous, but it does make it ever so much more likely that code that you write just works, correctly, which (as primarily a Python developer) I have found marvellous.
Rust isn't there yet for web development, but solid support for the HTTP layer is well in progress: https://github.com/chris-morgan/rust-http. When that's far enough along, then I'll get on to the framework I have in mind.