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Re:Ask HN: Biggest thing preventing you from ordering online? by noodle on Tuesday June 02, 2009 @02:24PM (#638325)
"I'm of the idea that one of the biggest problems is asking people to register before they checkout. Do you think this is the case?"

yes.

http://www.uie.com/articles/three_hund_million_button

Re:Ask HN: Biggest thing preventing you from ordering online? by leftnode on Tuesday June 02, 2009 @02:37PM (#638360)
Awesome, thanks for pointing me to this!
Re:Ask HN: Biggest thing preventing you from ordering online? by pg on Tuesday June 02, 2009 @03:20PM (#638439)
In general, put as few obstacles as possible between people arriving at your site and placing an order. If you want to make them jump through hoops, put the hoops after the point where they give you money.