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Re:Michael Dell buys back PC company he founded in $24.8bn deal by Samuel_Michon on Thursday September 12, 2013 @07:03PM (#6377572)
> [it] should be easy to fix [...] the website [It] is absolutely awful.

That’s a comment I did not expect on Hacker News. I think it’s safe to say that the majority of HN commenters have some experience with web site development.

To do an overhaul on a site like DELL’s is a major undertaking. I wouldn't characterize it as ‘easy’. If their corporate structure even allows rethinking their online strategy, it will take considerable effort to get the site on par with the likes of Apple and Microsoft. Those, IMO, are best in breed. And DELL is certainly not alone, HP’s site is just as nightmarish.

If they ever desire to improve their brand identity (and subsequently, their website), they would do well to look at how Microsoft did it. Microsoft hired Pentagram[1] to completely rethink their aging brand and went from there. DELL’s brand could use a similar treatment.

[1] http://en.wikipedia.org/wiki/Pentagram_(design_studio)

Re:Michael Dell buys back PC company he founded in $24.8bn deal by akmiller on Thursday September 12, 2013 @07:12PM (#6377604)
I've been a developer and building websites for a long time. Yes, "easy" is probably overstating, but the parts that are problems I'd think could be corrected or fixed without a major undertaking. Fixing the broken links and finding a way to speed the pages up a bit should not require overhauling the entire site.

Dell, I would guess, does much of their business online so it would seem a no-brainer to make the online experience as good as possible. Broken links and consistent timeouts are inexcusable for a site like Dell.

Re:Michael Dell buys back PC company he founded in $24.8bn deal by Samuel_Michon on Thursday September 12, 2013 @07:21PM (#6377630)
> Broken links and consistent timeouts are inexcusable for a site like Dell.

Oh, I agree. But I doubt they’re doing it on purpose. I would also guess that they have a lot of talented, knowledgable web developers on staff. That's why I'm saying that the problems are probably not as easily solved as you may think. I don't know what their backend is, I don't know what kind of CMS they're using and how it ties into their ERP, CRM, etc.