I've had it take longer with Apple too but that's usually been on popular releases when they've gotten back-ordered. My wife's laptop was customized with 8gb of ram and 512gb ssd and its ship date was 1-2 days and it did ship 2 days later.

My main complaint was that after ordering a computer for 1800.00 it's very frustrating to be told that it will take 10-20 days just to "build" it, much less how long it will take to actually get to me.

Judging from your comment and GP’s, it’s obvious that DELL is giving women special treatment ;)

I’ve ordered numerous BTO Macs. Most took only a few days, a few took over a week. In the cases that it took over a week, it was always when the model was recently released.

MBA 'customisation' isn't really. It's just another one of the four variants (small/big memory/ssd) that they will have on the shelf. They'll just run through one shelf faster with the 'common' setup.

When I ordered my MBA last year it also shipped directly from China and took about 10-12 days.