I'd like to make a device that is the anti-thesis of what hacker products are expected to look like.

But I definitely agree that early adopters will be hackers, developer and tech people.

If I were to have a mantra it would be: "Get everyone who is a Linux developer/user and their moms' to buy this laptop."

My mom is probably my first sale, she already uses Elementary OS(Ubuntu based) and she loves it, she's never going back to Windows.