Straightforward design meaning a never-ending single column of content? I would be shocked for such a page to require any creative usage of divs/spans whatsoever.

Also, just curious, what's the point in having a footer that I can never properly see because new content is injected as I scroll down the page?

Re: footer – if you turn js off, it means that a 'more' link appears at the end of the page, leading you to older pages.

I would rather that the footer either be sticky or the injection of new content not happen. One shouldn't have to disable Javascript to see content, even if it is the footer.

Surprisingly readable, both human and machine. Thanks, that's enlightening :)