I concur. My niece who just started high school (and many of her friends) are very excited about the 5C. The funny thing was an erroneous statement I heard from my niece: "iPhone 5C is the cheap phone .. only $100. The iPhone 5S is the expensive one ... over $700". I had to explain contracts and why the 5S is only $200 with a contract, which is the comparable number to $100 for the 5C price. I wonder what clever kid came up with the erroneous statement to get his parents to buy her/him a 5C!

More of a difference, but still not much. I add $40/mo ($10 for the line, $30 for the data) to my parents' Verizon family plan.

iPhone 5S: $1,160 over two years iPhone 5C: $1,060 over two years

True, but have 2 or 3 kids and it's more expensive up front. I also don't think people really extrapolate out the price when buying phones (although I wish they did, might help with the telco monopoly)