Ask HN: How to monetize for an extremely niche market?

Re:Ask HN: How to monetize for an extremely niche market? by jlengrand on Wednesday September 11, 2013 @05:45AM (#6366292)

Yeah, That's also the conclusion I came to. I am currently searching whether the service could not be generalized. I am not placing ads yet, but was thinking about having one ad displayed instead of a spinner during the schedule search. That would make a 100% fill rate for 3/4 seconds. You probably could make it that way too, having some kind of timer and only displaying ads once, but in full screen.

My app does not only target students, so they would be more general. :) I am currently implementing the ad, so can't provide any feedback yet :).

Update: To be 100% sure, by fill rate you mean the actual size of the ad on screen, or something else? (I find several definitions on the web)

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Re:Ask HN: How to monetize for an extremely niche market? by ceeK on Thursday September 12, 2013 @03:03PM (#6376207)

Cool let me know how it goes! By fill rate, I mean how often an ad is served given the number of requests. I.e. if one the students uses my app and goes to the screen with an ad on, it'll send a request to the iAd network for an advertisement. Due to my specific demographic it probably won't always have an ad for me, and thus maybe only 1% of all requests will actually feature an advertisement.

As such, it might be better for me personally to pursue ads from local companies where the students have a much larger impact.

Of course, your app will probably fair better due to more people and a larger demographic!

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