The core algorithm is the same as Live's, but there is more to a search engine than ten blue links. Did the marketing actually say it was a whole new algorithm/indexer?
It'll be interesting to see if the extraneous features catch on or not. The treatment of large companies is nice: http://www.bing.com/search?q=fry%27s
Well, .. I'll give it a second look. Maybe they know it'll take $100 Million to explain why it is better to people, including me. I can accept that possibility.
Getting people to seriously try a new search engine does take some work. The $100 million is probably an attempt to overcome the branding effect described in this article a week ago: http://news.ycombinator.com/item?id=626960
Big disappointment...