This doesn't seem in the spirit of what Facebook is (or perhaps was). The idea with Facebook for the average user was that only your friends (i.e. actual friends irl) could see your full profile, and others searching for you would just see a bit of info and a picture. Of course, that's changing now with celebrity and corporate fan pages, so I'm sure they're just trying to adapt, but I think they're getting away from the service they originally provided. I suppose to do that is to risk failure while hoping for the reward of becoming a broader service.