I'm sure he's a nice guy -- he actually seems like the kind of person I'd be friends with -- I just think it's appropriate to sort of call him out on the grandiose blog posts :)

I'm all for it to the extent that Zed is building his personal brand and (in essence) being a self-promoter. If he really feels self-righteous about it, then that's a bit worrisome.

Zed vs Guido is exactly the sort of David vs Goliath story that makes for entertaining reading...

That sounded somewhat sinister.