Free, without a contract? Surely then everyone who hears about it will order one, and 99% won't even use them? Or am I misunderstanding and this is "free with a XX/month contract"? In which case, big deal - here in the UK you can get pretty much any brand new, top of the range phone for free if you get an expensive enough contract.

It's certainly something I'll be keeping an eye on.

EDIT: Also, they have to realise that it'll be rooted and have Google apps installed on it within days, thus loosing their "guaranteed" revenue stream...