Re:What's brewing? A K-Cup of Campbell's soup
by freehunter on Friday September 06, 2013 @03:58PM
(#6342315)
1) They're well designed. Industrial design is important, as the rise of Ultrabooks and Apple has shown.
2) They have a fairly high end but affordable brand name. You either have a coffee maker or you have a Keurig.
3) It makes it convenient to try new flavors. My drip coffee machine won't make me a chai latte or hot cider at the touch of a button. My Keurig can, while also providing me with good coffee from a reusable k-cup.
4) Marketing makes sure they're everywhere and everyone has access to them.
2) They have a fairly high end but affordable brand name. You either have a coffee maker or you have a Keurig.
3) It makes it convenient to try new flavors. My drip coffee machine won't make me a chai latte or hot cider at the touch of a button. My Keurig can, while also providing me with good coffee from a reusable k-cup.
4) Marketing makes sure they're everywhere and everyone has access to them.