The headline was very misleading fud indeed... ironically after reading this I have the strange craving for fresh tuna, or even a guided tuna trip off the pacific coast. I'm convinced its delicious and safer than a banana. Was this some kind of tuna industry media reverse psychology?

Now there's an interesting thought. Environmental-disaster/health-scare hoaxes, to give certain targeted wild ecosystems a chance to heal. If the environmental movement ever gets a covert operations agency, maybe that's what we'll see. (Or are already seeing?)

It's not working very well, if that's the case.

Maybe a new strategy is in order? They could spread documents that reveal that tuna has been involved in all major internet trolling incidents between 2010 and 2013.

They should go with "studies have shown that chemical X (found in tuna) can cause male genitalia to shrink by up to 17%". People don't care about dying 10 years sooner, but they do care about having bigger penises.

Not sure about that either. When I was in middle school Mountain Dew was said to do exactly that. I think parents and teachers just wanted kids to stay away from sugary drinks. My friends kept drinking it anyways.

http://www.snopes.com/medical/potables/mountaindew.asp