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A comment on Yahoo showed us 30 days of logos. Here’s the one consumers liked best. Parent comment

Re:Yahoo showed us 30 days of logos. Here’s the one consumer... by andrewfong on Wednesday September 04, 2013 @08:00PM (#6331332)
Having trouble finding the link, but I remember an article on why the founder of DailyKos settled on burnt orange. The rationale was there were already lots of shades of blue and other pleasant colors on the Internet. So while burnt orange was pretty ugly, it was at least unique and memorable. And for a blog trying to get repeat visitors, a memorable look was important.

Granted, uniqueness or memorability is no longer necessary for a company as well known as Yahoo, but there's something to be said for ugly.

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Re:Yahoo showed us 30 days of logos. Here’s the one consumer... by seldo on Wednesday September 04, 2013 @08:18PM (#6331405)
My point was not so much that the color is bad, so much that the process by which the color was selected -- ignoring customer familiarity in favor of something that made employees happy -- was very characteristic of Yahoo.
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