Re:Adventures in Self Publishing
by bdunn on Tuesday September 03, 2013 @10:44AM
(#6321248)
1) A book is an asset, and provides long term revenue (even though it diminishes over time without some form of marketing / outreach)
2) A book establishes a customer base, and Pete can provide future offerings to this pool.
3) A book is a great way to establish credibility in a space. When someone is looking to hire a consultant to work out Rails <> Stripe, who looks more attractive: the guy who wrote the book on it, or "generic Rails developer"?
The focus is on long term asset building, not short term gain.
2) A book establishes a customer base, and Pete can provide future offerings to this pool.
3) A book is a great way to establish credibility in a space. When someone is looking to hire a consultant to work out Rails <> Stripe, who looks more attractive: the guy who wrote the book on it, or "generic Rails developer"?
The focus is on long term asset building, not short term gain.