If you don't have javascript enabled...

You don't get to define what the baseline correct thing is for a business, profit does that. Progressive enhancement is more work than simply presuming JavaScript is always available; that's just a simple undeniable fact.

That's what I am using.

>Progressive enhancement is more work than simply presuming JavaScript is always available; that's just a simple undeniable fact.

I am denying it right now, that is the whole point. Server side templates with simple javascript enhancement has been much faster for us, and much easier to maintain.

I simply don't believe you. It's a fact that it's more work to support both AJAX interactions and work with js disabled than it is to support just AJAX alone. There is no arguing this, it's more work to support 2 modes of interaction than it is to support only 1. You may find it a comfortable workflow for you, to start with vanilla HTML and then progressively enhance it, but regardless of how much you like the style, it is more effort and does have more long term maintenance costs to forever support 2 modes of interaction. No one who isn't completely full of shit would argue that progressive enhancement is less work.

That is not a fact. It may well be your experience from the way your applications were written, but it is not a fact. You clearly do need a lecture, or you wouldn't be posting garbage.

That's certainly not how I calculate revenue...