Re:Tech From a 30-Year-Old Sears Catalog
by joezydeco on Monday September 02, 2013 @11:49AM
(#6315672)
Of course the more informed people were reading Popular Electronics, Byte (my personal favorite), Creative Computing, etc.
But while those magazines reached millions, Sears catalogs reached an order of magnitude more than that. Possibly two orders of magnitude.
Companies bent over backwards to get their products noticed by Sears. If your product made it to the catalog, that was the 1975 equivalent of being bought by Google. Atari fixed a last minute glitch that almost kept Pong from being carried by the company:
But while those magazines reached millions, Sears catalogs reached an order of magnitude more than that. Possibly two orders of magnitude.
Companies bent over backwards to get their products noticed by Sears. If your product made it to the catalog, that was the 1975 equivalent of being bought by Google. Atari fixed a last minute glitch that almost kept Pong from being carried by the company:
http://books.google.com/books?id=lKZriBxbcwQC&lpg=PA41&ots=D...