This is a good point. A company should not be expected to just throw a bunch of shows out and see which ones stick. Too expensive.

What stuck out to me most in the speech was Kevin Spacey's quick mention of Netflix's response to the pitch: "We ran the numbers and we think our customer base would like it".

Media outlets thinking of taking the all-in approach will need the technology to calculate and hedge the risk . Netflix clearly has that in place, and it helped convince them to take a chance.