"We now get on the order of 1000 applications a year. What are we going to do if we get 10,000? That's actually an alarming idea. But we'll figure out some kind of answer. We'll have to. It will probably involve writing some software, but fortunately we can do that."

The company that manages to blend digital identity and reputation with the information power of networks is probably going to be the next MS. I've been interested in this problem for a long time now. Someone should really submit a proposal as a YC idea.