You say they didn't choose to be dicks. And then you describe them choosing to send threat letters to a lot of people because it's more convenient than figuring out who actually deserves them. That part, where they put their convenience over the feelings of people who are fans and users of Tumblr? That's dickish part.

They didn't have to do that. Nobody turned up with a gun and made them to it. They chose it, and they should own that choice.