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Re:Startup - Bill Watterson, a cartoonist's advice by SeanLuke on Friday August 30, 2013 @04:25PM (#6304007)
> And book volumes are certainly merchandising

Certainly not. Merchandising refers to income from products outside of the presentation of the art itself. Movies have box office receipts, television payments for rebroadcasting, and merchandising rights (figurines, happy meals, use of likeness in unrelated advertising, etc.). Under your novel definition, television payments would be merchandising. You'd be alone in that definition.

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