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Re:Startup - Bill Watterson, a cartoonist's advice by graeme on Friday August 30, 2013 @04:21PM (#6303982)
I don't think you're interpreting the claim correctly.

Someone can be a millionaire and sacrifice the opportunity to earn ADDITIONAL millions. That's what watterson did.

Merchabdising, in context, meant making a line of merchandise based on the comic street. This is a standard meaning in the comic world.

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